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Hiring for Head - Marketing - Lifestyle Brand in Mumbai, for Exp. 10 - 15 yrs at Premium.,Mumbai (Job in Mumbai)

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Job Description:DELIVERABLES OF ROLE The primary responsibilities of the role are as follows: - Sales and Marketing Strategy: Conceptualize an effective sales and marketing strategy encompassing all elements from lead generation, brand management, campaign execution - planning to closure, for all centers of the organization in an integrated manner entailing different competencies/offerings of the organization. - Map potential market segments in line with organizational competencies and conceptualize a go to market for the same in consultation with the centre/Zonal heads - Conceptualize an implement an integrated marketing framework encompassing all organizational competencies/USPs and thereby create an execution plan for the same through chosen media options including social media. - Map the ongoing lead generation processes and conceptualize strategy to augment the outcome. - Sales and Marketing Strategy Execution: Effectively implement he go-to-market strategy as per the integrated marketing along with Centre and Zonal leads thus maximizing the efforts from the sales efforts. - Monitor and support vertical sales plans in line with organizational sales strategy. - Effectively manage S & amp amp M budget to optimize per conversion spend for all S & amp amp M engagements. - Effectively execute the marketing strategy and lead the marking efforts through conferences, social media, SEO, web events and other on B to C field channels. - Effectively track all ATL & amp amp BTL engagements and optimize efforts to maximize results for sales efforts. - Effectively work with centre teams to track opportunities rigorously thus minimizing any potential drops. - Formulating national marketing policies and strategies based on market intelligence and research projections


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Posted on: Saturday, 09 September, 2017  08:51
Expires On: Wednesday, 25 September, 2019  18:30

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